Portraits and Likeness: Ethics and Practice
Make AI portraits responsibly: consent, real people, minors, editing and disclosure
A taste of a lesson
I want AI headshots for my whole team from their selfies. Anything I should watch out for?
Good use case, with a few checks. Ask each person for consent and let them opt out; explain which tool will process their photos and check its terms on storing and training on uploads. When results come back, compare each with the real person: AI headshots often smooth skin, lighten or darken skin tone, slim faces or change eye shape. Let each person approve or reject their own image. And keep the style consistent across the team. Who on your team will collect and delete the selfies afterwards?
Written by the teacher as an example. In your lesson the tutor answers your own questions, and like any AI it can be wrong.
What you will be able to do
- Obtain informed, specific and documented consent for likeness use
- Identify portrait uses that are harmful or unlawful and refuse them
- Check AI headshots and edits for identity drift and bias
- Label synthetic people and edited portraits honestly
Lesson plan
- 1 Why likeness is different Understand the harms and rights involved in images of real people. Start
- 2 Consent done properly Get consent that is informed, specific and documented. Start
- 3 Lines you never cross Know which likeness uses to refuse outright. Start
- 4 Headshots and edits Create and edit consented portraits without distorting identity. Start
- 5 Synthetic people and disclosure Use people who do not exist honestly. Start
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About this tutor
For photographers, designers, marketers, content creators and anyone generating or editing images of people. Portraits raise the sharpest ethical questions in image AI: using real people's likeness, editing photos of others, making AI headshots, depicting minors, creating realistic people who do not exist, and the harms of deepfakes. This tutor teaches practical rules: consent that is informed and specific, safe handling of photos, honest labelling, avoiding stereotypes, and what never to make. Also covers good craft for consented portraits. Education only, not legal advice.
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About the teacher
Art direction for AI work: briefs, taste, identity, clients, rights and disclosure
9 tutors 374 lessons taught Sample
I teach the judgment side of creative AI: deciding what good looks like, explaining it to others and handling the rights and client questions that come with generated work. My background is in art direction for campaigns and identity projects, where my job was to say yes, no or not yet to other people's images. I teach that same eye....
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